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So many projects, some with the most amazing digital resources, but how can we raise awareness for them online?

Through out experience I would suggest projects and organisations could benefit hugely from putting some budget aside for their Search Engine Marketing needs.

Search engine marketing is a methodical and analytical process that increases relevance, authority and popularity in order to achieve higher rankings across the search engines. It is no secret that links to your website play the major role in reaching this goal. The science and skill involved in attracting and creating the right kind of links is infinitely more complex. With strict search engine terms of service to adhere to, it is easy for the uninitiated to cause a website penalty. Search engine penalties can include complete and permanent exclusion from a search engine.

At Intune-Media we only pursue best practice and ethical methods of search engine marketing, ensuring that you always stay within the guidelines.

In depth keyword research plays an important role in establishing high rankings; by crafting keyword rich links, we increase relevance and authority.

We use in depth competition analysis to dissect competing websites. We can deduce exactly how they have achieved their top ranking and firstly equal it, then surpass it with our own advance search engine marketing techniques.

When marketing your website, our goal is create the biggest footprint possible, this involves utilising a number of differing techniques including but not limited to :

• Social Voting
• Social Networking
• Viral Marketing / Linkbaiting
• Forum Participation
• Blog Participation
• Content Creation
• Online PR
• Directories

By using a blend of techniques, we can avoid search engine weighting changes to algorithms, something many of our competitors fall foul of. By aware that search engine marketing is a completely dynamic landscape, it changes daily. We remain at the top of our game by constantly testing new techniques via our extensive bed of ‘built for testing’ websites.

A successful search engine marketing campaign must be approached in a slow and methodical manner, too much activity can break terms of service and penalties can be imposed, this is why we offer 6 month contracts as a minimum. You should expect to see rankings improve within a month to two months but be aware that the first page can take up to 6 months to achieve in competitive markets.

Search engine marketing yields one of the highest returns on investment available in advertising today.

for more on search engine marketing…